N. L. Dalmia Centre for Excellence Introducing Knowledge Driven PG Program in Digital Marketing & Social Media Analytics

MUMBAI, June 23, 2018  :  N. L. Dalmia Centre for Excellence, one of the leading technical academic institutes in India, is unleashing Post Graduate Certificate Program (PGCP) in Digital Marketing & Social Media Analytics. The move aims to create future professionals capable of getting the gist of the past data and using inferences for business leverage through focused engagements. The program is a synergy of multi-disciplinary coursework, cutting-edge research and hands-on delivery mechanism, ensuring greater retention and a continuous upward learning curve for the pursuant.

Mrs. Seema Saini, CEO of N. L. Dalmia Educational Society, recently stated, “The bottom line at N. L. Dalmia Centre of Excellence is to stimulate the inertia prone technical education system and boost employability. As ambassadors of change, we now offer PGCP in Digital Marketing & Social Media Analytics program, which stands out for its ingenuity, comprehensiveness, scope and content quality. We make the pursuant proficient in predictive analysis strategies specific to digital marketing and social media, allowing him/her to dispense duties as a Digital Marketer, Web Designer, Mobile Applications Developer and Web Analyst in the ensuing career. With employability being central to us, we provide two-month paid internship for an enriching industry interface and complete placement assistance to each enrolee. Our industry collaborations are also there to give the enrolee a proper way forward in the global labour markets.”

PGCP in Digital Marketing & Social Media Analytics program encompasses over 480 hours of intensive training in the nuances of predictive analysis. Spanning across 11 months, the weekend program is divided into four modules – Certified Inbound Analyst, Certified Web Designer & Ethical Hacker, Certified Google Analyst & Mobile Applications Developer and Advanced Web Analyst. The programme is specifically designed by digital marketing pioneers to make the enrolee familiar with search marketing, mobile advertising and commerce, e-commerce and email marketing, digital mining, ethical hacking and cyber security, and predictive modelling for ad targeting. Other targeted topics include user-generated content management and marketing, randomized experimentation, viral product design, website designing, mobile applications, digital strategy and planning, social network marketing, the multi-channel experience, digital Customer Relationship Management (CRM) strategy in the age of Big Data and digital advertising, and sentiment analysis et al.

Mrs. Seema Saini further added, “PGCP in Digital Marketing & Social Media Analytics program manifests our commitment to holistic learning. For course delivery, we rely on credentialed instructors with a hands-on approach and training in modern pedagogy techniques. Our instructors put emphasis on interactive learning, encouraging enrolees to be vocal about any queries and addressing them through appropriate illustrations and tools. With class size being capped low, every pursuant is taken through the subtleties of predictive analysis with individual attention. Our state-of-the-art classrooms and labs featuring cutting edge software and applications are there to enhance the learning experience. Our fees commensurate with the program quality while easy loans and instalment-based payment options are also provisioned.”

An inventive theory component is yet another redeeming feature of PGCP in Digital Marketing & Social Media Analytics program. Here, the student can expect key characteristics, major players, technology stacks, emerging trends and regularity in each technology sub-domain taken up for study. Each topic features case studies where start-ups reveal their success stories, helping students to adapt to the implementation part effectively and promptly, while live projects are also used for stickier learning. Given the imposing record that N. L. Dalmia Centre for Excellence has put together over years of service, the program is all set to attract a deluge of learners seeking a lucrative career in the domain of digital marketing and social media analytics.

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